SELL A COMPANY

Why Hire an M&A Advisor / Business Broker?

It's tempting for entrepreneurs, who are used to doing everything themselves, to try and save on fees by managing their own sale. This is often a business mistake.

Selling a business is not like selling a product, it's a complex, high-stakes financial transaction. A good advisor doesn't *cost* you money; they *make* you money. 

Here’s why they are essential:

You Have a Business to Run • Selling a company is a full-time job. You already have one: running your company. An advisor runs the sale process so you can focus on keeping revenue and profits high.

Confidentiality and Vetting • How do you sell your business without your employees, customers, and competitors finding out? An advisor will market your business anonymously, shield your identity, and force all potential buyers to sign non-disclosure agreements (NDAs) before they even know your name. They also weed out the "tire-kickers" from the serious, funded buyers.

Creating a Competitive Market • An advisor may find *multiple* qualified buyers, depending on the size of their networks. By running a structured, confidential process, sometimes they can create an auction environment. Nothing drives up a price and improves terms like competition.

The Emotional Buffer (The "Bad Cop") • You are emotionally invested in your business. A buyer's job is to poke holes in it to get a lower price. This can feel personal and insulting. Your advisor is the objective, unemotional buffer. They can handle the tough negotiations, say "no" for you, and absorb the friction, preserving your relationship with the potential buyer.

Expert Valuation and Deal Structure • Advisors know better what businesses actually sell for in the market, not just what a formula says. More importantly, they are experts in deal structuring. The price is only one part; the terms (cash at close, seller financing, earn-outs) are where you can win or lose big, especially on taxes.

In short, you are an expert at running your company. They are experts at selling companies. You hire them to maximize the value of your life's work.